Founded in 1987, Your Choice ranks among eldest and most respected adult mail order and Internet retailers catering to the United Kingdom.

Your Choice Productions, the company's video production arm has been best known for its unparalleled British amateur series, Viewers' Wives, which now stands at 47 volumes. The series has served as both an outlet for British exhibitionists and a springboard for amateur shooters turned established producers including the famous Terry "One-Eyed Jack" Stephens. Your Choice Productions has recently expanded upon its work in the amateur arena to produce ambitious High-Definition features such as the continuing series Amsterdam Central: Extreme Sex in the City, which debuted in early 2006.

Your Choice is also embracing cutting edge technology in the company's latest division at NightStreams.com. Launched in the autumn of 2005, Nightstreams.com offers streaming solutions for its sister companies as well as outside producers.